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How to make profit

For those of you who are fascinated by the changes in business environment.
A friend of mine, a director of a very successful insurance company, pointed out an interesting book called "Critical Chain". He felt intrigued by this book and because I know that he is very discerning, it was sufficient recommendation for me to look for it.

However, I actually ended up bringing home another book of the same author Eliyahu M. Goldratt because the title is magic - "Necessary but not sufficient" ("How to make profit" in Czech). Who wouldn't want to know how to do it?
Surprisingly the book is not written as a text book, but more as fiction.. Don't let this put you off.

In fact the book gets its key messages over well and you get the key moments spontaneously without the book being too educational. One of these moments belongs to the change of the situation in the world - globalisation, the increase in use of information technologies, "pampered" clients resulting from these processes and therefore the increased pressure on suppliers. In fact, never ending pressure.

It looks at one phase in the history of a successful company, describing the circle in which we are pulled when we want to offer a great product to our clients and promise outstanding results. How this complicates our internal processes up to the point when they are no longer effective and as a business we don't bring any profit. This forces us to make fundamental changes nobody has ever made before and therefore we don't know how to do it.

How we sometimes promise something at the margin of our capacity and capability and in murderous time limits and are afterwards rescued by our loyal, creative and enthusiastic colleagues who are still able to do things we have stopped believing in. And how we can never stay calm, satisfied and convinced that in the next two years everything is going to work as expected.

Happy reading!

Necessary but not sufficient
Authors: Eliyahu M. Goldratt, Eli Schragenheim, Carol A. Ptak
The North River Press, Publishing Corporation
Great Barrington
USA

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